Easy jet marketing research essay

This shows that leisure travelling by aircraft is considered elastic. User of the message may conceal his identity and show message from the company itself. Passengers receive an email containing their travel details and booking reference instead of get a paper ticket when they book online.

Mintel, Chart 01Also from Chart 01, that EasyJet has the youngest fleet in average age in UK, when the company is the third largest airline operators.

A case study of EasyJet and the airline industry

Key competitors can be sectioned into three main categories: In the meanwhile, cost of debit is closely related to the interest rate changes. Customers are able to book hotel stays, package holidays, arrange car hires with European travel insurance and purchase Euro currency cards in order to ensure safety when using money abroad Quick Numbers, Misuse of internet based web portal and current website may result in threat against the growth of the business.

Friday, December 27, EasyJet Marketing Research This essay includes charts and figures, please see attachment for the full version. Cutting off free catering on-board decrease cost and unnecessary bureaucracy and management. Recognized as a leading brand name in the UK travel industry and remains in memory for long.

Secondly, it is important to listen to customer and understand their need and then design schedule and service to match.

Marketing Research Case For Easy Jet Tourism Essay Paper

Using this technique the market research group choose the following elements to go by when attempting to obtain a sample of convenience: A manufacturer business model in e-commerce sense refers service providers who may or may not be in direct contact with the consumers.

The main strategy to implement the website is that its structure is simple and fully functional. Legislation Impact One of the most difficult balancing acts that airline companies faced is the challenge of balanceing global warming and remaining competitive position in marketplace.

On the other hand for the leisure individual travellers, easyJet. By following the easy]et. After garnering the information we can concentrate on the type of travelers which the company is interested in and recently this is the concern travellers which are doing late engagements.

Et, the most used comparison site referring customers to easy]et. The concept of EasyJet is based on the belief that demand for short haul air transport is price elastic that is that Easy jet marketing research essay prices for flights are being reduced, more people will fly.

Well managed company with leadership qualities of top management. Since the availability of alternative modes of transportation that are reasonably close substitutes for air transport diminishes with distance travelled, it is expected that the demand for air transport will be less elastic for longer flights than for shorter flights.

Easy-jet operates flights on domestic and international routes and airports. Understanding business model easyJet.

Passenger safety is another top priority for which new fleet is inducted Online seat booking facility is available. Moderate use of text eliminates time wastage yet at the same time conveys accurate message to the audience to guide them to various links based on logical visitor's usage.

However, the diagram shows that those who fly highly frequently would be more inclined to recommend the company to a friend possibly because of the fact that they have more f a relationship with the company resulting in brand loyalty.

Understanding the grade of client satisfaction based on winging with easyjet. The easyjet started flying on the international route when it got its own aircraft in April There are UK writers just like me on hand, waiting to help you. Using 3 broad trigger questions to spark off rather discussions the focus group took place for 1 hour.

Essay UK - http: Easy jet plans to make at least million of cost reduction by the end ofwhich will allow Easy Jet to offset inflationary pressures and produce 1 per seat benefit to the bottom line. Accordingly, to examine the sensitivity of the demand for air travel to its price, separate estimates of the own-price elasticity of demand are gathered for each of these distinct markets.

In the business model of the easyjet, all unnecessary costs are cut-off. On the other manus with this method there is no warrant that some of the replies will non be biased. A successful example of a European no frills airline is EasyJet, brainchild of Stelios Haji-Ioannou, the son of a Greek shipping magnate who founded the company, based on the low-cost, no-frills model of the US carrier Southwest, in The Conclusive Descriptive Research approach was selected by the market research group in order to acquire quantitative results.

The website structure is simple and modifiable. This is achieved by using either Public key or Private Key for the encryption process. More importantly an e-business structure helps in deciding the direction of the business.

So internet helped easyjet to increase its business on one hand and reduce cost on the other. One year later EasyJet launches its website, easyjet. No-ticket, no-in-flight-meal, no agent, are the sources of reduced cost alongwith lower training cost by using only two models of aircrafts.We will write a custom essay sample on Strategic Analysis of Easyjet specifically for you for only $ $/page.

the company has to initiate a market research on the size of diverse amalgamations of pricing and services. We will write a custom essay sample on Strategic Analysis of Easyjet specifically for you.

International Marketing Case Study Easy Jet

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Anthropology () An Analysis of the International Marketing Research Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. It will be carried out through two exclusive parts. In the first part, firstly, we are going. Easy jet plans to make at least million of cost reduction by the end ofwhich will allow Easy Jet to offset inflationary pressures and produce 1 per seat benefit to the bottom line.

The crew efficiency will be improved by 10% through route and crew optimal tools and a new roster system. PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing swisseurasier.comer, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service swisseurasier.com is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for.

Easyjet provides “easy” ways for travelers to shuttle around over one hundred countries. Experiencing eight years’ development, it has become one of the most successful airlines in the United Kingdom, becoming the second largest low-cost airline company in Europe, just behind RyanAir.

Marketing Research – EasyJet PLC - Essay Example

Marketing Research Essay 3 Figure 1: Generic. Easyjet Market Analysis Words | 21 Pages. look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline.

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Easy jet marketing research essay
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